I couldn’t think of a better way to start this “Editor’s Note” than with that word. Wikipedia says it started in Italian-American communities in Philadelphia but was soon adopted by inner-city youths and popularized along with rap music. I think the better explanation is that “YO” just rolls off the tongue so well. It’s so easy to say, so smooth to hear, it’s difficult not to start or end a sentence with it. YO is a greeting—friendly, warm. YO can also call attention to something you really need to see and, in this case, hear as well.
YORADIO.PH is an online portal for the hip-hop community in the country. We’ve been hard at work putting it together for the past few months and we’re very proud you get to finally taste and see it for yourself today. From music, to news, gigs and events, contests and promos, we’ve got your urban life covered so you know what’s what and hopefully before anyone else does. We’re preparing special shows to give focus to all the many communities within this vast hip-hop family. We’re aiming not just to keep it real. We’re aiming for proper. We want to elevate the talent you all know is out there and the talent you have yet to see. We want the world to know that we’re here, producing the smoothest sounds and the sickest beats, and encouraging all the rappers and MCs to elevate and prepare for the global arena. We want you to tune in. We want you to tune up.
We’re throwing our doors wide open for you. If you have songs no one’s heard yet, gigs we should go to and cover, groups we need to talk to, let us know: email us at firstname.lastname@example.org. And if you just want to drop me a line, let me know what you think of what we’ve done or send over dope suggestions, drop me a line at email@example.com.
In the meantime, check out the site. Tune in, tune up.
Photo by Gerhard Bandiola.